Launch of the Lirac ECOVA
Verallia France designed the new bottle for LIRAC, the vineyard situated in four towns in the department of Gard.
With a Burgundy shape, the new LIRAC bottle distinguishes itself through a specific emblem on the shoulder. This design fully integrates the standards of the vintage wine bottles from the Côte du Rhône region while also providing a modern influence with the engraving.
Verallia France demonstrated its ability to successfully provide a solution for the differentiation and escalation in value expected by the appellation. Manufactured in Saint-Romain Le Puy, this bottle also displays the message "CRU depuis 1947" (VINTAGE since 1947) to serve as a reminder of the quality of this wine offered in three colors of the Côte du Rhône region.