Verallia introduces its new range of Irresistible Large Bottles
Verallia launched its communications campaign on its range of Irresistible Large Bottles.
This range, consisting of eight magnums (1.5L) and two jeroboams (3L), complements that of the “Rosés Irrésistibles”, launched at the end of 2011 and available in nine 75cl (750ml) models.
The starting point of the Irresistible Large Bottles was given by the consumption boom of rosé wines in France. This success continues today and is increasing at an excessive rate. There is a real need to differentiate ourselves in this market of rosé wine images where the packaging of a product constitutes a great differentiation tool. A new range trend is coming with the offering of a 75cl bottle, magnum and jerabom, and finally, it is the magnum that is set to become the standard capacity.
Captivate, distinguish, enhance and innovate are the key words of this campaign, particularly with the launch of the Seduction Bling magnum, whose production process allows the decoration – composed of a multitude of graphic bubbles – to reveal itself. “Once I am consumed, I am revealed”!